A man sitting on an urban beach wearing a poppy-patterned Hawaiian shirt, with a large floral-patterned bag in the foreground

History, functionality, and summer vibes? Mission accomplished

Hawaiian shirts are back – but with our twist. This time, it's not just the relaxed cut and tropical mood. It's about hidden features, direct references to military history, and prints you can decode like classified files. Add a tactical tote in matching patterns, a brand-new morale collection, and you've got a summer-ready outfit for every mission.

Check out the new arrivals

A man on a port-side beach, dressed in a military-style Hawaiian shirt, stashing a weapon into a large camo-patterned bag

From beach to briefing – operator on vacation

Our Hawaiian shirts are a tribute to the colorful history of the Pacific Islands in the 1930s and 40s – with a twist. We go in full relaxed mode but with bold details.

A loose fit, short sleeves, and a soft, breathable Cotton Blend fabric (97% cotton, 3% elastane) form the base. Then come the functional upgrades:

a hidden zippered pocket
a convenient sunglasses loop
a sewn-in microfiber lens wipe

But the real game-changer? Original prints inspired by real-life operations, iconic gear, and military stories. Pick your style. Pick your story!

Prints on a summer mission

$A man on the beach wearing a Cassino-pattern Hawaiian shirt, with a large bag slung over his shoulder$

$A man wearing a red Hawaiian shirt with a Monte Cassino poppy motif, paired with a matching oversized beach bag$

Cassino – a story woven in red poppies

At first glance, it's a field of poppies familiar from Polish landscapes. But look closer – this design tells the story of one of the most heroic Polish battles of WWII: Monte Cassino.

Within the floral print, you'll find historical symbols and figures: weapons from the era (like the Sten and Lee-Enfield rifles), a soldier with bayonet fixed, and a trumpeter playing the St. Mary's bugle call – Emil Czech, corporal in the 2nd Polish Corps under Gen. Anders.

Cassino is more than a print – it's a tribute to courage and legacy.

Check out the Cassino patterned shirt

$A man walking along the beach in a blue Hawaiian shirt with a military-inspired design$

$A man wearing a short-sleeved Hawaiian shirt, carrying a large beach bag featuring a military-style pattern$

Pacific – looks like Miami, feels like a mission

At first, it's just waves, sun, and beachside bliss. But if you look carefully, you'll find scenes pulled straight from special operations or Navy SEAL documentaries. A RIB boat packed with operators, divers landing on shore with rifles, a helicopter hovering for pickup - a lot is happening here.

The Pacific print fuses pop culture aesthetics with real-life tactical action. It is for those who like their style with a not-always-obvious backstory.

Check out the Pacific patterned shirt

$A man wearing a black Hawaiian shirt with a floral pattern$

$A beach bag lying on the sand, featuring an original Hawaiian print combined with military motifs$

Dark Ops – low profile, loud statement

Are you not into bright prints but still want a shirt with character and a tactical edge? This one's for you. Subdued tones hide the gear of CQB operations: an MK18 rifle with a suppressor, a pistol with a light and red dot sight, and flashbang grenades.

Dark Ops channels the spirit of silent, nighttime missions, where even a glint of light can give away your position.

It's more than a design – it's a declaration.

Check out the Dark Ops patterned shirt

$A man at the shooting range wearing a Hawaiian shirt with a Rhodesian camouflage motif$

$A man on the beach wearing a green and brown Hawaiian shirt with a weapon motif$

Brushstroke – where Hawaii meets Rhodesia

This one's for those who love bold crossovers. It's classic Hawaiian chill fused with historical camo: the Rhodesian Brushstroke, designed to break up silhouettes in the African bush.

Look closer and you'll spot legendary firearms used in those conflicts – the AK-47, RPK with a 40-round mag, and FN FAL.

A print for people who love military history and don't mind wearing it with a grin.

Check out the Brushstroke patterned shirt

A large beach bag made of Cordura, featuring a floral pattern with a military twist

A beach tote? Only by name.

Field Tote is our tongue-in-cheek take on a beach bag, with a tactical mission built in. It may look like a casual match for your Hawaiian shirt, but inside it's ready for action.

Made of durable 500D Cordura®, it holds all your EDC, whether heading to the range, city, or weekend getaway. Adjustable buckle straps secure the load, while internal features include a soft-lined phone pocket and a detachable wallet with a key hook. There's also a removable shoulder strap and a hook-and-loop patch panel for personal flair.

Specification
Style: Hawaiian
Function: tactical-beach hybrid
Mission: comfort and control

Check out the Tote Field

A roomy beach bag in a sky-blue print, equipped with a Velcro panel for morale patches

$A man wearing a black T-shirt with the slogan$

$A detailed close-up of Velcro panels displaying tactical emblems on military-style bags$

Morale that makes a point (and smiles)

We close with a drop that says more than a hundred words – our new morale collection.

Cotton T-shirts and patches with prints and embroidery designed for those who live between bushcraft, tactics, and bold personal style.

Problem solved! – a tactical tourniquet around a heart, because sometimes life is a rescue mission.
Get some! – a nod to Full Metal Jacket and one of the most iconic lines in military film history.
Three is two, two is one, and one is none – the survival rule that reminds us preparation is everything.
ABC = Always Be Cool – because mindset matters.
Old school – a tribute to the classic press check move, known from Heat (1995), with De Niro showing how it's done.

Every print tells a story. You choose which one to wear.