In Nuremberg, the Helikon-Tex brand will present its new products and celebrate the company's 40th anniversary under the slogan 40 years of #JourneyToPerfection.
At booth 3-338, which takes over 100 m2, we will present our new logo. However, it will not be a revolution but an evolution. The brand's hallmark, a chameleon with a spear, remained in the logo, but its graphic form was refreshed, as were the letters in the HELIKON-TEX logotype.
At the stand, special multifunctional bags with a new logo will be distributed, which we created from scraps of fabric left over from sewing tarps. In this way, the company strives to use the leftover materials created in the process of creating products, in line with the slogan of the #NoTrashNoTrace campaign.