A man wearing a Helikon-Tex T-shirt carries a surfboard in an urban setting. The graphic features the slogan “Back to the 90s,” referring to the Morale collection inspired by the 1990s

BACK TO THE 90s

Original artwork with a distinctive edge

In the new Morale collection inspired by the ’90s, we’ve combined old-school military aesthetics with a modern, urban context. Each design is rooted in a specific reference – to history, gear, and pop culture that still define this vibe today. Back to the 90s is everyday off-duty style with a tactical attitude.

The iconic A-10 Warthog attack aircraft

The graphic is inspired by the first American aircraft designed for close air support. The A-10 Thunderbolt II, known by its callsign Warthog, became famous for its effectiveness during Operation Desert Storm. The “BRTTT” slogan mimics the distinctive sound of the GAU-8/A Avenger cannon.

A true hero: HTX Joe

Morale with a touch of nostalgia, inspired by the phenomenon of the American animated series loved by more than just kids. G.I. Joe: A Real American Hero was based on the comic book series and Hasbro’s hugely popular action figures. Who didn’t dream of joining an elite military team and defeating Cobra?

 

An individual personified by the font

A unique typeface and color scheme that were based on the logo of a famous American drink and became part of the look of the 1990s. To this day, this typeface is still easy to recognize because it was used so much in pop culture.

 

Icons among camouflages: 6-Color and DNC

6-Color Desert, widely known as Chocolate Chip, is one of the most recognizable camouflage patterns used by the U.S. Army. It gained global recognition during the Gulf War. Based on it, the Desert Night Camo pattern was developed. Together, they formed a cohesive camo system designed for operations in desert environments.

Special mission: Delta Force and Scud Hunters

Designs inspired by specialized units from the ’90s that left a lasting mark on military history. Scud Hunters and Delta Force operators stand for courage, effectiveness, and discreet, precise action. The collection is completed with lifestyle designs featuring pop-culture-inspired graphics, perfect for your “off-duty day” mission.

 

See the Morale collection in action

See more products from the Morale collection